Lusail International Circuit
Formula 1 Qatar Airways Qatar Grand Prix 2023 & 2024
Inaugural after race concerts, a massive Fanzone and a regional roadshow for the Formula 1
The Formula 1 Qatar Airways Qatar Grand Prix in 2023 and 2024 marked a defining moment for Lusail, Qatar, and Formula 1 fans worldwide. Across both editions, the venue transformation was delivered under demanding timelines, resulting in world-class fan experiences that further established Qatar as a premier destination on the global Formula 1 calendar.
At the heart of the Grand Prix experience was the Fan Zone, welcoming tens of thousands of spectators across Lusail International Circuit. Designed as an immersive celebration of culture, sport, and entertainment, the Fan Zone featured a dynamic mix of international brands, interactive activations, live entertainment, racing simulators, and Qatari cultural showcases, creating an engaging experience for fans throughout race weekend.
The 2023 edition also featured the first-ever F1 after-race concert production in Qatar, attracting between 9,000 and 12,000 attendees each evening. The scope of work included technical and artist management, branding, F&B, crowd management, security, and VIP services. Large-scale special effects — including pyrotechnics, lasers, flames, and confetti — elevated the live entertainment experience and became a defining highlight of the event.
In addition, fischerAppelt delivered the 2023 pre-event campaign across Qatar, Saudi Arabia, and Kuwait. A travelling roadshow brought the excitement of Formula 1 to major malls and public spaces through interactive and digital activations, building anticipation and driving ticket sales ahead of the Grand Prix.
Building on the success of the inaugural edition, the 2024 event further elevated the scale and sophistication of the Fan Zone experience, reinforcing Lusail International Circuit’s reputation as a world-class destination for sport and entertainment.
