Qatar Foundation
National Sport Days
Fueling a Nation in motion by championing health and community engagement at the QF National Sports Day
As part of Qatar’s commitment to health and wellness, National Sports Day has become a powerful platform for promoting physical activity and community engagement. For five consecutive years, fischerAppelt proudly led the planning and execution of Qatar Foundation’s flagship Sports Day in Education City.
Our role included end-to-end event management across multiple iconic locations—transforming them into vibrant hubs of movement and celebration. We activated the QF community through group fitness classes, curated in partnership with gyms, and ensured a dynamic environment through branding and family-friendly programming. Highlights included a 1,000+ participant obstacle course, and the transformation of Education City Stadium into a female-only fitness zone—a first-of-its-kind space that empowered inclusive participation.
The day opened with signature moments such as the Qatar Cyclists Road Race, Walk-a-thon, and Charity Football Kick-off, all attended by H.H. Sheikha Moza and H.E. Sheikha Hind—underscoring the day’s national significance.